At Back to Blu, giving back is more than a gesture, it’s a way of keeping our values in motion. This project celebrated exactly that. In collaboration with the KKOI Kostrena basketball team for children with special needs, we donated organic cotton T-shirts designed to make every player feel seen and supported.
Kindness, inclusion, and community
Our brand began with the idea of balance: between people, purpose, and planet. Supporting teams like KKOI Kostrena reminds us that caring for one another is just as essential as caring for nature. Their players represent resilience, joy, and teamwork – qualities that mirror what Back to Blu stands for – humanity in action.
“Seeing their smiles reminded us why we do what we do,” said a Back to Blu team member. “It’s about small acts that make a real difference.”
Why community giving matters
Community projects like this one create ripple effects far beyond the moment. Each donation supports confidence, inclusion, and connection – values that build a stronger local network and inspire others to do the same. It’s our way of investing back into the people who give this coastline its spirit.
A shared goal: making good go further
From environmental clean-ups to community partnerships, Back to Blu believes progress happens through people working together. Our aim is simple: to leave every place, and every person, a little better than we found them.
Because giving back isn’t charity. It’s common sense.
