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Every hoodie, every pair of sweatpants, every set fuels action. Together we’ve turned comfort into coastlines cleaned, trees planted, and communities supported. This isn’t charity. It’s proof that small choices add up.
Every purchase is part of something bigger. When you buy Back to Blu, 10% of profits go straight into projects chosen with our NGO partners. That support doesn’t just fund work; it brings people together.
Cleanups unite volunteers, planting restores ecosystems for future generations, workshops spark new ideas in schools and communities. The ripple effect is real: one choice leads to another, and together those choices turn into change you can see.
Fast fashion takes more than it gives. It burns through resources, floods landfills, and hides behind greenwashing campaigns. That model has left people exhausted and the planet paying the price.
Back to Blu flips the script. By choosing natural materials and giving back with every sale, we’re proving clothing can be a force for good. It’s not about perfection, it’s about responsibility built into the everyday. And it only works because you’re part of it. Every hoodie, every pair of sweatpants, every choice pushes the movement forward.
Fast fashion takes more than it gives. It burns through resources, floods landfills, and hides behind greenwashing campaigns. That model has left people exhausted and the planet paying the price.
Back to Blu flips the script. By choosing natural materials and giving back with every sale, we’re proving clothing can be a force for good. It’s not about perfection, it’s about responsibility built into the everyday. And it only works because you’re part of it. Every hoodie, every pair of sweatpants, every choice pushes the movement forward.
Conference Ispod površine brought together experts, researchers, athletes and architects to discuss the future of seas, cities and quality of life along the coast.
Through art, the sea and the limited BTB x Fiumanka collection, exhibition Back to Blu: Povezani morem created space for new perspectives, meaningful conversations and a deeper connection to the sea.
On Earth Day, we carried out a reforestation project in Rijeka, on the Grbaste area in Svilno, in collaboration with Liburnia, Project O2 and the City of Rijeka.
Conference Ispod površine brought together experts, researchers, athletes and architects to discuss the future of seas, cities and quality of life along the coast.
Through art, the sea and the limited BTB x Fiumanka collection, exhibition Back to Blu: Povezani morem created space for new perspectives, meaningful conversations and a deeper connection to the sea.
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