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ABOUT

Our story

Back to Blu was born from a love for the sea and a refusal to accept the waste that drowns it.

Back to
where we began

We began with action: cleaning coasts, running workshops, and sparking conversations about waste. Those early efforts showed us how much change is possible when communities come together. 

But awareness alone couldn’t shift the system. People needed something tangible, something they could choose every day. Clothing became that medium – natural, durable, and proof that responsibility doesn’t have to be complicated.

We began with action: cleaning coasts, running workshops, and sparking conversations about waste. Those early efforts showed us how much change is possible when communities come together. 

But awareness alone couldn’t shift the system. People needed something tangible, something they could choose every day. Clothing became that medium – natural, durable, and proof that responsibility doesn’t have to be complicated.

Our story

Our story

Honesty over hype

No greenwashing. No vague claims. We show you what we make, how we make it, and where the money goes.

Action you can see

Every order funds projects – from clean coasts to planted forests. Change you can measure, not just talk about.

Stronger together

We don’t do this alone. NGOs, schools, communities, and people like you make Back to Blu a movement, not just clothing.

Less is more

We keep it simple: fewer pieces, timeless design, natural fabrics. No waste, no trends, just clothes that last.

Our brand ambassadors

Our ambassadors are people who lead by example. Through their work and everyday choices, they reflect the values that inspired Back to Blu. They care for the places they live, respect nature and show that even small actions can make a difference. Together, they help us tell a story that goes beyond clothing and celebrates a more thoughtful way of living.

Vitomir Maričić

The sea has shaped my life. I have spent countless hours beneath its surface, experiencing a world that few people ever get to see. Those experiences have given me not only unforgettable memories, but also a deep respect for the oceans and a responsibility to help protect them.

That is why Back to Blu resonates with me. The brand reflects values I live by: respect for nature, thoughtful choices and the belief that quality and sustainability should be important. Caring for the environment isn’t something reserved for special occasions—it’s a mindset that influences the decisions we make every day and reflects on everything around us.

As an ambassador, I hope to inspire others to reconnect with the sea and understand that even small, conscious choices can have an impact. My mission is to turn correct awareness into responsibility for everyone following. I’m proud to support a brand that is helping turn that responsibility into action, and show that its possible to do things differently.

Belma Džomba

Jelena Glišić

Back to Blu’s values match my own lifestyle and beliefs. Living by the sea has made me aware of how important it is to care for our environment and to lead by example in the choices I make for my family and myself.

For me, being part of Back to Blu is about more than fashion. It is supporting a movement that brings together style and responsibility toward nature. I feel honoured to represent the brand because I share a strong personal commitment to sustainability and environmental care.

I strive to inspire my family, my kids and the people around me to protect our seas and nature and to make a meaningful difference by choosing sustainable solutions, just as Back to Blu encourages. This role allows me to express my passion for our community and environment through positive action every day.

I see myself deeply connected to the culture of Back to Blu because I truly believe in the brand’s mission to protect our environment, especially the oceans that inspire its name and designs.

To me, Back to Blu is not just a clothing brand – it’s a lifestyle and a commitment to sustainability that I embody every day. I am proud to be an ambassador who lives the values of eco-consciousness and Mediterranean heritage that Back to Blu represents. 

Through my work, I aim to inspire others to make responsible choices and embrace fashion as a powerful way to care for our planet. In this role, I’m more than just a face of the brand; I’m someone who genuinely shares its values and contributes to its story of creating a more sustainable future.

Our brand ambassadors

Our ambassadors are people who lead by example. Through their work and everyday choices, they reflect the values that inspired Back to Blu. They care for the places they live, respect nature and show that even small actions can make a difference. Together, they help us tell a story that goes beyond clothing and celebrates a more thoughtful way of living.

Vitomir Maričić

The sea has shaped my life. I have spent countless hours beneath its surface, experiencing a world that few people ever get to see. Those experiences have given me not only unforgettable memories, but also a deep respect for the oceans and a responsibility to help protect them.

That is why Back to Blu resonates with me. The brand reflects values I live by: respect for nature, thoughtful choices and the belief that quality and sustainability should be important. Caring for the environment isn’t something reserved for special occasions—it’s a mindset that influences the decisions we make every day and reflects on everything around us.

As an ambassador, I hope to inspire others to reconnect with the sea and understand that even small, conscious choices can have an impact. My mission is to turn correct awareness into responsibility for everyone following. I’m proud to support a brand that is helping turn that responsibility into action, and show that its possible to do things differently.

Belma Džomba

Back to Blu’s values match my own lifestyle and beliefs. Living by the sea has made me aware of how important it is to care for our environment and to lead by example in the choices I make for my family and myself.

For me, being part of Back to Blu is about more than fashion. It is supporting a movement that brings together style and responsibility toward nature. I feel honoured to represent the brand because I share a strong personal commitment to sustainability and environmental care.

I strive to inspire my family, my kids and the people around me to protect our seas and nature and to make a meaningful difference by choosing sustainable solutions, just as Back to Blu encourages. This role allows me to express my passion for our community and environment through positive action every day.

Jelena Glišić

I see myself deeply connected to the culture of Back to Blu because I truly believe in the brand’s mission to protect our environment, especially the oceans that inspire its name and designs.

To me, Back to Blu is not just a clothing brand – it’s a lifestyle and a commitment to sustainability that I embody every day. I am proud to be an ambassador who lives the values of eco-consciousness and Mediterranean heritage that Back to Blu represents. 

Through my work, I aim to inspire others to make responsible choices and embrace fashion as a powerful way to care for our planet. In this role, I’m more than just a face of the brand; I’m someone who genuinely shares its values and contributes to its story of creating a more sustainable future.

From the sea to cotton.
From cotton to change.

Support a brand that gives back

Shop sweatshirts and sweatpants that fund real change.

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