How it works
Every purchase is part of something bigger. When you buy Back to Blu, 10% of profits go straight into projects chosen with our NGO partners. That support doesn’t just fund work; it brings people together.
Cleanups unite volunteers, planting restores ecosystems for future generations, workshops spark new ideas in schools and communities. The ripple effect is real: one choice leads to another, and together those choices turn into change you can see.
Why it matters
Fast fashion takes more than it gives. It burns through resources, floods landfills, and hides behind greenwashing campaigns. That model has left people exhausted and the planet paying the price.
Back to Blu flips the script. By choosing natural materials and giving back with every sale, we’re proving clothing can be a force for good. It’s not about perfection, it’s about responsibility built into the everyday. And it only works because you’re part of it. Every hoodie, every pair of sweatpants, every choice pushes the movement forward.