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ABOUT

Our story

Back to Blu was born from a love for the sea and a refusal to accept the waste that drowns it.

Back to
where we began

We began with action: cleaning coasts, running workshops, and sparking conversations about waste. Those early efforts showed us how much change is possible when communities come together. 

But awareness alone couldn’t shift the system. People needed something tangible, something they could choose every day. Clothing became that medium – natural, durable, and proof that responsibility doesn’t have to be complicated.

We began with action: cleaning coasts, running workshops, and sparking conversations about waste. Those early efforts showed us how much change is possible when communities come together. 

But awareness alone couldn’t shift the system. People needed something tangible, something they could choose every day. Clothing became that medium – natural, durable, and proof that responsibility doesn’t have to be complicated.

Our story

Our story

Honesty over hype

No greenwashing. No vague claims. We show you what we make, how we make it, and where the money goes.

Action you can see

Every order funds projects – from clean coasts to planted forests. Change you can measure, not just talk about.

Stronger together

We don’t do this alone. NGOs, schools, communities, and people like you make Back to Blu a movement, not just clothing.

Less is more

We keep it simple: fewer pieces, timeless design, natural fabrics. No waste, no trends, just clothes that last.

Our brand ambassadors

Our ambassadors are women who already lead by example. They care for their communities, protect the coast they live beside, and embody the everyday choices that inspired Back to Blu. They helped shape our first collection from the very beginning, working with us to create pieces that feel good, last long, and honour the sea that connects us.

Belma Džomba

Jelena Glišić

Back to Blu’s values match my own lifestyle and beliefs. Living by the sea has made me aware of how important it is to care for our environment and to lead by example in the choices I make for my family and myself.

For me, being part of Back to Blu is about more than fashion. It is supporting a movement that brings together style and responsibility toward nature. I feel honoured to represent the brand because I share a strong personal commitment to sustainability and environmental care.

I strive to inspire my family, my kids and the people around me to protect our seas and nature and to make a meaningful difference by choosing sustainable solutions, just as Back to Blu encourages. This role allows me to express my passion for our community and environment through positive action every day.

I see myself deeply connected to the culture of Back to Blu because I truly believe in the brand’s mission to protect our environment, especially the oceans that inspire its name and designs.

To me, Back to Blu is not just a clothing brand – it’s a lifestyle and a commitment to sustainability that I embody every day. I am proud to be an ambassador who lives the values of eco-consciousness and Mediterranean heritage that Back to Blu represents. 

Through my work, I aim to inspire others to make responsible choices and embrace fashion as a powerful way to care for our planet. In this role, I’m more than just a face of the brand; I’m someone who genuinely shares its values and contributes to its story of creating a more sustainable future.

Our brand ambassadors

Our ambassadors are women who already lead by example. They care for their communities, protect the coast they live beside, and embody the everyday choices that inspired Back to Blu. They helped shape our first collection from the very beginning, working with us to create pieces that feel good, last long, and honour the sea that connects us.

Belma Džomba

Back to Blu’s values match my own lifestyle and beliefs. Living by the sea has made me aware of how important it is to care for our environment and to lead by example in the choices I make for my family and myself.

For me, being part of Back to Blu is about more than fashion. It is supporting a movement that brings together style and responsibility toward nature. I feel honoured to represent the brand because I share a strong personal commitment to sustainability and environmental care.

I strive to inspire my family, my kids and the people around me to protect our seas and nature and to make a meaningful difference by choosing sustainable solutions, just as Back to Blu encourages. This role allows me to express my passion for our community and environment through positive action every day.

Jelena Glišić

I see myself deeply connected to the culture of Back to Blu because I truly believe in the brand’s mission to protect our environment, especially the oceans that inspire its name and designs.

To me, Back to Blu is not just a clothing brand – it’s a lifestyle and a commitment to sustainability that I embody every day. I am proud to be an ambassador who lives the values of eco-consciousness and Mediterranean heritage that Back to Blu represents. 

Through my work, I aim to inspire others to make responsible choices and embrace fashion as a powerful way to care for our planet. In this role, I’m more than just a face of the brand; I’m someone who genuinely shares its values and contributes to its story of creating a more sustainable future.

From the sea to cotton.
From cotton to change.

Support a brand that gives back

Shop sweatshirts and sweatpants that fund real change.

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