Education is one of the most powerful ways to create lasting environmental change.
For more than two decades, ZMAG / Reciklirano imanje has been working to build a more sustainable future through education, hands-on ecological projects and the sharing of practical knowledge that empowers communities to live differently.
What inspired us most about their work is their dedication to children. Each year, hundreds of school students across Croatia take part in ZMAG’s educational programs, where they learn to respect the Earth, understand natural cycles and recognise that even the smallest actions can contribute to meaningful change.
Our collaboration with ZMAG therefore carries a special meaning for Back to Blu. It reflects a shared belief in education, in future generations and in change that grows through knowledge and everyday choices.
ZMAG is the first partner supported through the sales of the first Back to Blu collection, marking the beginning of a partnership focused on education, community and long-term environmental impact.
This collaboration is part of the broader Back to Blu initiative, through which we support environmental and educational projects that contribute to a more responsible future.


